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Search Engine Relationships To MarketingBy Andrew Kelly The landscape of search engines have went through
some drastic changes over the years. Not only with
technology, but also with various partnerships
between the many different search companies as well.
You might be running your search engine queries on
a particular search engine, although who is actually
supplying the results - it could be a different
company altogether.
Below, is a list of the search engines that feed your
precious keywords:
Yahoo
Yahoo provides the primary search results for Yahoo
search, Alta Vista, and AllTheWeb, and receives paid
listings from Yahoo Search Marketing (formerly known
as Overture).
Google
Google provides the primary search engine results
to Google AOL Search and also Netscape. Google also
supplies paid listings to Lycos, Ask, Netscape, AOL
Search, and HotBot. It also supplies secondary
results to HotBot and receives it's directory data
from DMOZ.
Lycos
Lycos receives the directory search results from
DMOZ, primary results from Ask, and paid listings
from Google Adwords.
Hotbot
Hotbot
receives directory search results from DMOZ,
primary search results from Ask, and paid/secondary
results from Google Adwords.
Article continued below...
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NACT, a Recognized Leader in Providing Integrated Telecom Solutions Worldwide, Announces Revised Business Plan
"NACT Telecommunications will provide renewed excellence in the areas of product development and customer support by strengthening its current operating team and adding resources throughout the world," said Iraj Partovi, President of NACT, after a recent visit to Beirut, Lebanon. (PRWeb Nov 20, 2008)
Read the full story at http://www.prweb.com/releases/NACT/business-plan/prweb1639464.htm ]]>
Avitage and iCentera Team to Offer Best-in-Class Sales-Enablement Solution that Enables SMBs to Sell More within Weeks
SaaS Offering for Small and Mid-size Marketing, Training and Sales Organizations (PRWeb Nov 20, 2008)
Read the full story at http://www.prweb.com/releases/2008/11/prweb1640694.htm ]]>
Ask
Ask provides primary results to Ask, Hotbot, and
Lycos. It receives secondary search results from
Teoma and the directory results from DMOZ, with
paid listings from Google Adwords.
In relations to marketing, search engines can
provide anything you want to know. If someone is
looking for something, they normally refer to the
search engines. When they type it in, the highest
sites on the engines will show - which is normally
where the visitor will go.
By keeping good position on the search engines,
you'll be near the first for visitors who are looking
for a certain product. You can make a lot of money
with search engines as well, if you know what you
are doing.
Author Details:
Andrew Kelly, copywriter for various websites including,
Affiliate Marketing Info a subsection
of Tartan Gems a growing information portal, The A to Z of, an ambitious project to cover various
subjects plus a great many other sites.
NOTE: This article may be reproduced ONLY if the author details and links
remain in place.
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